The traditional marketing model was to obtain as many eyeballs on your own product or service’s message as you possibly can and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.

Making money online was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media marketing is when companies utilize Web 2 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The advantage of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, but they also want to know what others are saying about your service or product. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform permits small businesses to reap the benefits of consumer Buy Twitter Followers person to person advertising like social media.


Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.

Word of Mouth Marketing- Word of mouth marketing has always been the most influential way to generate sales. With social media, you are able to create raving fans who will voluntarily promote your product and services with their networks of friends. Of course, if your service or product is poor, you might suffer the reverse great things about this.

Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.

Customer Retention – Blogging platforms 2.0 platforms are the perfect places to communicate with your customers about new products, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs which will in turn lead to repeat business and referrals. Remember, the main element to this kind of communication is to be content rich; avoid these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media marketing plan will create almost instant results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term so long as the communication and updating of your social media presence is maintained.